Heads in Beds by Jacob Tomsky
Heads in Beds is a humorous yet remarkably accurate depiction of life in the hotel business seen through the eyes of the employees. Although names are changed in the book, the first hotel represented is the Ritz-Carlton New Orleans and both Scott and John Russell are represented in this great memoir.
10 Leadership Practices to Stop Today
10 Leadership Practices to Stop Today by Paul Spiegelman
If you want to be the best in your industry, you have to get rid of your outdated management style. more>>
Is Hotel SEO Dead? Not by a Long Shot.
Is Hotel SEO Dead? Not by a Long Shot. by Max Starkov and Sue Wiker
More than half of your website’s revenue depends on it –
Marketers love exclaiming ‘SEO is dead!’ and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. more>>
Smarter Branding Without Breaking
Smarter Branding Without Breaking the Bank by Brenda Bence
The best read for anyone setting up branding and marketing programs with little or no budget. It outlines the true basics of strategies that will illicit results for your brand. An easy read that will have you picking it back up whenever you are planning any branding/marketing related activities for your business.
Good Strategy, Bad Strategy
Good Strategy, Bad Strategy by Richard P. Rumelt
Loved every minute of this very technical book which teaches the world of strategies and differences between a strategy and a tactic which are all too often confused and mean very different things. Not the kind of book to sit down and read through and better digested over time allowing the principles to sink in to your thoughts.