RUSSELL & RUSSELL CONSULTING MARKS SECOND YEAR
The full-service hospitality consulting firm kicks off 2014 by adding local, national clients
FOR IMMEDIATE RELEASE
Contact: Scott Russell
Russell and Russell Consulting LLC
DESTIN, FLA. (Feb. 24, 2014) — Russell & Russell Consulting LLC, the only full-service hospitality consulting firm based in Northwest Florida, marks its second year by continuing to expand its client roster with regional, national and international accounts.
Founded in March 2012, the Northwest Florida-based hospitality management company is owned and operated by two industry veterans, who take a tag-team approach to the company’s deep roster of services. John Russell, who has served as general manager in eight of the 19 hotels he has worked in during his three-decade career, primarily handles property management operation and financials. Scott Russell, whose hotel career has taken him around the world as a sales/training development leader largely for The Ritz Carlton, focuses on building integrated sales and marketing strategies and mapping out the resources needed for full deployment.
In 2013 Russell & Russell expanded its services with existing clients such as Morgans Hotel Group — which includes within its collection iconic hotels such as The Delano, Mondrian, South Beach Shore Club and New York Royalton. Conducting global sales training and organizing and facilitating focus group panels with customers representing London, New York, Miami, Los Angeles and San Francisco.
New clients such as AmeriCorps Volunteers in Service to America (VISTA) engaged Russell & Russell to develop and deepen its brand image in anticipating of the service organization’s 50th anniversary, while Starwood Capital’s 1 Hotel and Homes in Miami sought out the firm’s expertise to improve its bottom line by launching pre-opening sales and marketing strategies. Intrawest, whose collection includes some of North America’s most iconic mountain resorts, contracted Russell & Russell to reorganize its senior leadership team, recruit key senior staff, evaluate key operational process and reset their sales and marketing effort at the Westin Monache Resort in Mammoth Lakes, California.
In addition to growing results for new clients, Russell & Russell continues to work with hospitality-based businesses across Northwest Florida including The Howard Group, Homeowners Collection, Santa Rosa Golf and Beach Club, Vue on 30A and The Emerald Grande resort among others.
“Marketing and customer service are almost universal needs regardless of the business of an organization. It is gratifying for us to come into an organization that is struggling and help them find its way to becoming a higher performing team. As a result, 2013 exceeded our expectations and 2014 is off to a very strong start,” says co-founder and partner John Russell.
Integral to the firm’s rapid success is a two-fold strategy: customer-centric service delivered with a laser focus on bottom line results. This winning combination has attracted a range of clients from around the globe including Angela Tonetti McFall with the Westin Monache Resort who said, “Russell and Russell Consulting was a tremendous asset to our organization. Their combined hospitality knowledge and expertise is unsurpassed and has allowed our resort to achieve a higher level of employee empowerment and competitive edge within our market. Both John and Scott are enormously talented, but most importantly, they are genuine and caring individuals who dedicated themselves to our employees and the success of our resort.”
As the Russell & Russell portfolio expands, their clients benefit. “Our continued success on the national scene allows us to bring even more best practices back to our local clients and enables them to grow their business exponentially,” co-founder and partner Scott Russell says.
For more information about Russell & Russell, LLC and its consultant services, visit RussellandRussel.com. To make an appointment to discuss your company’s consulting needs, call Scott Russell at (202) 288-0505.
ABOUT RUSSELL & RUSSELL
Russell and Russell Consulting, LLC is a full-service hospitality consulting company dedicated to the success of its clients. Based in Destin, Fla., the firm works with local, regional and national clients to deliver customized solutions that provide strategic direction to improve critical metrics such as customer satisfaction, flow through of revenue to the profit line, capital projects and more.
Editor Note: Photo Caption —The Russell & Russell LLC team (L to R) John Russell, Scott Russell, Shelby Schuler. Photo Credit: Allison Yii