Russell and Russell specialize in the following areas:
- I. Sales and Marketing
- Revenue Management strategies
- Sales Deployment
- Sales staff training
- E-Commerce including search engine optimization, pay per click and website
- Effective use of Social Media
- Public Relations
- Advertising Strategies
- Accountability and Compensation
- Market Analysis and positioning
- Brand management
- II. Property Management
- Development and Implementation of Operating Standards
- Labor Controls
- Purchasing
- Forecasting and Budgeting
- Financial Analysis
- Maintenance Processes
- Capital Projects
- Staff Selection
- Staff Compensation
- Training Programs
- Risk Management and Loss Prevention
- Organizational Culture Development